Social media as a marketing platform may seem new, but still, its basics are very old-fashioned. It requires sharp planning, message strategy, and a fixed target audience. Otherwise, the effort is just jumbled, disconnected and budget goes in vain.
Traditional marketing has been around for decades. The modern version, the version we know today, started in the 1950s and really came into its own with the explosion of proper television by the 1960s. The formula was simple: identify a market, hone a general message to deliver, build everything around that message, and convince the audience to act on it. Today’s social media marketing isn’t very different despite being a product of computerized thinking some 50 years later.